Word around the watercooler is that Adobe just committed corporate suicide.

The software giant behind popular computer programs such as Photoshop, Illustrator and After Effects recently launched its new cloud-based line of products, which require consumers to pay monthly or yearly subscriptions to use. This move deviates greatly from the company’s former packaged software which, though it was still expensive, only required customers to pay a few hundred dollars upfront.

These changes have sparked outrage among the company’s customers, and for good reason. “Upgrading” every year with Adobe’s Creative Cloud services far exceeds the cost of purchasing the old packaged software every couple of years.

Because of the high costs, many users have began seeking out replacement programs from other companies. If this continues, then it may create new competition for Adobe — and hopefully provide consumers with a more affordable alternative.