Superbowl XXXIX most boring bowl ever

Jessica MacIntosh - Associate Editor

Jessica MacIntosh – Associate Editor

Out of all the years I have seen the Superbowl, this year was by far the worst.

There are the fans that are into the Superbowl for the game and then there are those who are just in it for the halftime show and commercials.

This year just did not go for a touchdown. I tried to watch both the game and the commercials, while studying for a test, and I just wanted to fall asleep.

First of all, not really caring about who was going to win, watching some of the commercials was like watching a bad movie.

While some were down right hilarious like the Diet Pepsi commercial with P. Diddy and the Ameriquest Cat Killer commercial, there were others I found to be lacking that je ne sais quoi like the McDonald’s commercials. I don’t care about a fry that is shaped like Lincoln.

The Diet Pepsi commercials were funny, but they could have done without Carson Daly. The purpose of the ad was P. Diddy’s car broke down, and a Diet Pepsi truck driver picked him up. He dropped P. Diddy off at the awards ceremony he was to attend. Daly found this to be a new trend that soon passed along to other celebrities.

Another commercial that sparked interest was the Anheiser Busch ad. There were ones starring Cedric the Entertainer, but this particular one touched my heart. It starts with travelers at an airport. One traveler stands up and starts clapping. Soon everyone in the airport is clapping as soldiers come walking in. Though it may be the typical “Let’s support our troops,” this one was creative.

Lastly, I noticed there were fewer commercials this year than last year. Also, some commercials found on the Internet were not shown on television. I think the advertisers were lacking on creativity.

Let’s move onto the halftime show. I like Paul McCartney, but that was no halftime show. The “wardrobe malfunction” stirred more interest.

Hoping to see someone else come on stage with the ex-Beatle, I think the planners of the halftime show played it too safe, worrying about the worst case scenarios. Why can’t you just have a little fun?

On Jan. 28, 2001, which was the best Superbowl halftime show ever, Aerosmith, NSYNC, Britney Spears, Nelly and Mary J. Blige shared the same stage on the night the Baltimore Ravens won. The shows are more interesting when you don’t expect who will show up.

I can see not having MTV produce the show after what happened, but the least the producers could have done was be more creative.


This links it right back to the commercials. Maybe the advertisers and halftime show producers should plan a meeting and combine ideas for better Superbowls.