Our Opinion: Presidential campaigns are starting sooner than needed

“I’m getting ready to do something too; I’m running for President.” Nearly two years before President Barack Obama leaves office, Hillary Clinton, who is quoted above, and a host of Republican presidential hopefuls, have announced they’re running in the 2016 race.

The announcements mean one thing: it’s about that time of year again. Political ads and campaigns will soon be plastered across our television, computer and smart phone screens, while our social media will blow up with insults and praises for select people who announce their candidacy.

The problem is that now we have to see these ads sooner than ever. The finish line is barely in sight for President Obama, and one has to wonder how soon is too soon; not only as general practice in courtesy (we hate to miss our Joplin Jobs Online commercials), but also strategically speaking.

Being communication majors, we have spent four years studying various theories in communication. One of the theories that we and everyone else in our major have been learning since day one is the recency effect. In the simplest of terms, the recency effect is having a better chance of recollecting the most recent information gathered than the furthest back.

It seems that this could also apply to presidential candidates, as their campaigns and messages may lose steam as the elections actually draw near and a number of new faces join the mix.

All we ask is that presidential candidates at least wait until the election is within a year. Not only because we could do without the ads, but also because it may be the strategic thing to do.