Press Release
Press Release – Interview Request
A McGraw-Hill Publication
Mystery Shopping Made Simple
Learn How To Be A Mystery Shopper!Imagine drinking a margarita next to the pool at a fine resort and getting paid, plus reimbursed for all expenses! Who wouldn’t want to get paid good money to shop, dine out, and go on vacation? Mystery shoppers do all that and earn up to $40,000 a year!
Dr. Ilisha Newhouse tells how in her latest book Mystery Shopping Made Simple. This newly published second edition is a comprehensive how-to manual that is priced affordably at $14.99.
What is Mystery Shopping? Mystery shoppers pose anonymously as regular customers and write reports about their experiences. They receive reimbursements plus a fee for their time. It is a career well-suited for stay at home parents, seniors, students, persons with disabilities, or anyone looking for exciting work with lots of perks.
In her step-by-step guide, Dr. Ilisha Newhouse-successful mystery shopper and a leading industry authority-tells readers how to:
q Connect with the mystery shopping companies in their areas
q Prepare letters of intent and establish their own mystery shopping business
q Create shopping presentations and fill out evaluation forms
q Inform the reader of all industry related business law
q Start and operate a small business and complete tax forms
q Prepare potential shoppers to engage in the KASST, a Mystery Shopper Certification test offered by the National Center for Professional Mystery Shoppers
Mystery Shopping Made Simple is endorsed by the industries leading organizations: National Center of Professional Mystery Shoppers (www.justshop.org) as well as the Mystery Shopper Providers Association (www.mystershop.org). Ilisha Newhouse will help you get started today!
Media Interview RequestBrief Interview Points of FocusWhat is Mystery Shopping?A mystery shopper poses as a regular customer and then writes about the experience.
They will receive all the paperwork in advance as well as clear instructions. They will never enter a store not knowing what they are suppose d to do. They pose anonymously as an average customer and attempt to describe in the paperwork what a typically experience is like for an average customer to the main corporation. They receive reimbursements for purchases and meals as well as paid a fee for completing a form.Who would make a good shopper? CharacteristicsThere are three characteristics of a good shopper.1. You must love to shop! If you don’t like shopping, asking questions, or interacting with other people, this is not for you.2. You must be able to recall details such as the associates name, events that occurred and condition of the facility.3. You must love paperwork. That is mystery shopping in a nut shell, you must like to shop, assess, and report. The paperwork can varies from a quick and simple Yes or No questionnaire to a 500 page narrative. In order to succeed as a shopper, you must be able to read and follow directions well as well as have exceptional writing and communication skills.OpportunitiesMystery Shopping is in every industry. In fact, every national chain is mystery shopped at least once a month. Some examples are: gas stations, grocery stores, or oil Changes. Stores in the mall are mystery shopped once a week and fast food restaurants are mystery shopped up to three times a day! Other opportunities include fine dining, cruise ships, day spas, and five star hotels.How much money can you earn?Professional shopper can make up to $40,000 a year just for shopping! Part-time or half-time can make from 15 -20 or you can shop as a hobby for who would not want to go out for a fining dining experience and get reimbursed as well as paid for it! Additionally, if you have a relative out of state, you can pick up one shop in their area and it now becomes a business trip. Because it is a business trip, you can take advantage of all the small business tax laws are write off items such as air fare, hotel, or mileage. There is also a section in the book for international opportunities for those who love to travel.Contents of the book Mystery Shopping Made SimpleIn her step-by-step guide, Dr. Ilisha Newhouse-successful mystery shopper and a leading industry authority-clearly explains to readers how to:
��1 Connect with the mystery shopping companies in their areas��1 Prepare letters of intent and establish their own mystery shopping business��1 Create shopping presentations and fill out evaluation forms��1 Inform the reader of all industry related business law��1 Start and operate a small business and complete tax forms��1 Prepare potential shoppers to engage in the KASST, a Mystery Shopper Certification test offered by the National Center for Professional Mystery Shoppers
The complete tutorial also includes information on:* History* Assignment Types* Getting Started* Do’s and Don’ts * Organization* International Opportunities* Avoiding Scams* Full Tax Review with detailed instructions on how to fill out the forms
Facts:1. The typical Mystery Shopper can net $20,000 part-time or $40,000full-time per year2. The Mystery Shopping industry was established in the 1940’s3. As the economy becomes unstable, this industry thrives for customer service and retention is the main goal of every business organization.4. 750 Mystery Shopping companies are in the U.S and are looking for shoppers in your area.5. Mystery Shoppers are utilized in every industryfrom auto repairs to new home construction to restaurants and hotels.
To schedule an interview today, contact:Interviews/Events
Dr. Ilisha Newhouse
Office 480-940-7703 Cell 480-993-8490 www.newhouseservices.com
McGraw-Hill Publications
Publicity – Lydia Rinaldi 212-904-5393
Marketing-Eileen Lamador 212-904-5930
Group Sales-Jennifer Nier 212-904-5437
Managing Editor-Mary Glenn 212-904-6014
Purchases-Customer Service 800-722-4726
Facts:1. The typical Mystery Shopper can net $20,000 part-time or $40,000 full-time per year
2. The Mystery Shopping industry was established in the 1940’s
3. As the economy becomes unstable, this industry thrives for customer service and retention is the main goal of every business organization.
4. 750 Mystery Shopping companies are in the U.S and are looking for shoppers in your area.
5. Mystery Shoppers are utilized in every industry from auto repairs to new home construction to restaurants and hotels.
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